Last updated: September 1, 2025
CodeCastle AS (“we,” “our,” or “us”) operates the WWILL websites (wwill.ai and whatwoulditlooklike.com) as well as the WWILL mobile app (available on iOS and Android). WWILL (short for “What Would It Look Like”) is a service that lets you upload a photo and visualize transformations (for example, seeing how a room might look after renovation) using AI technology. We are committed to protecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, how we protect it, and your rights when you use our services.
1. Information We Collect
When you use WWILL, we collect certain information to provide and improve our service. This includes:
Account Information: If you create an account, we collect your name, email address, and a password.
Usage Data: We collect data about how you interact with WWILL – for example, the transformations you request, features you use, and your device information (like device type and operating system). This helps us understand usage and improve the app.
Photos You Upload: WWILL allows you to upload photos or images to see transformations. We process these images through trusted third-party AI providers (for example, OpenAI’s DALL·E) to generate the results. Your uploaded photos are used only to create the visualizations you request.
Payment Information: If you purchase a subscription or make payments through WWILL, the payment is handled securely by third-party platforms (such as the Apple App Store, Google Play, or Stripe). We do not receive or store your full credit card details – that information is processed by the third-party payment provider.
Log Data: Like many services, we automatically collect technical data when you use WWILL. This includes your IP address, browser type, device type, operating system, and crash reports. We use this information to troubleshoot issues, enhance performance, and maintain the security of our service.
2. How We Use Your Information
We use the information we collect for the following purposes, in order to operate and improve WWILL and to serve you better:
Provide and Maintain the Service: We use your information to operate WWILL, create the transformations you request (e.g., generating the “before and after” images), and ensure the app functions correctly.
Improve and Develop WWILL: Understanding how users interact with the app (through usage data and log data) helps us fix bugs, optimize performance, and develop new features.
Process Payments and Subscriptions: We use account and payment information to handle subscriptions, process payments, and manage any billing inquiries or issues.
Communicate with You: We may use your email or contact info to send you important updates, respond to your support requests, and share offers or promotions related to WWILL (you can opt out of promotional emails if you prefer).
Prevent Fraud and Ensure Security: Information like log data helps us monitor for fraudulent activities or misuse of the app, enforce our Terms of Service, and protect the integrity of our platform and other users.
Personalize Your Experience: We may use your usage data (e.g. transformations you’ve tried or projects you’ve saved) to recommend features or content, and to remember your preferences within the app.
3. Sharing of Information
We value your privacy. We do not sell your personal information to anyone. We only share your data in a few specific situations, as described below:
Service Providers: We share necessary information with trusted third-party partners who help us run WWILL and provide the service. For example, we send your uploaded photos to our AI processing partners to generate results, and we may use cloud hosting services or analytics providers to support our app. These partners are only allowed to use your information to perform services on our behalf and must protect your data.
Legal Compliance and Protection: If we are required by law or legal process to disclose information, we will do so (for example, complying with a court order or valid subpoena). We may also share information when we believe it’s necessary to enforce our legal rights, protect our users, or investigate and prevent fraud or security issues.
Business Transfers: If CodeCastle AS is involved in a merger, acquisition, sale of assets, or other business transaction, your user information may be transferred to the new owner or partner as part of that deal. In such cases, your information will remain subject to the protections of this Privacy Policy (unless you’re notified otherwise).
Aside from the situations above, we will not share your personal data with third parties unless we have your consent or it is otherwise stated at the time of data collection.
4. Data Retention
We keep your personal data only as long as necessary for the purposes described in this policy or as required by law.
Uploaded Photos: The images you upload to WWILL are kept temporarily only to process your request and generate the transformation. After the AI transformation is complete, we delete the uploaded photos from our systems unless you choose to save the results to your “My Projects” or profile in the app. In other words, if you do not save the project, the photo you uploaded will be removed shortly after processing.
Account and Subscription Data: We retain your account information (like your name, email, and subscription status) for as long as your account is active. If you decide to delete your account or if it becomes inactive, we will delete or anonymize your personal information in our records. (Note: We may keep certain information longer if necessary to comply with legal obligations – for example, maintaining proof of transactions or communications, or to resolve disputes or enforce our agreements.)
5. Your Rights
Depending on your country or region, you may have certain rights regarding your personal data. We respect these rights and have processes to help you exercise them. These rights may include:
Access Your Data: You can request a copy of the personal information we hold about you.
Correct Your Data: If any of your information is inaccurate or outdated, you have the right to request a correction.
Delete Your Data: You can ask us to delete your personal information. For example, you can delete your account or request removal of specific data, and we will honor such requests in accordance with applicable laws.
Withdraw Consent: If we are processing your personal data based on your consent (for instance, if you agreed to receive promotional emails), you have the right to withdraw that consent at any time. This includes opting out of marketing communications.
Data Portability: You may have the right to request your personal data in a common electronic format (so you can easily transfer it to other services if needed).
Exercising Your Rights: To exercise any of these rights or to ask a question about your data, please contact us at [email protected]. We will respond as soon as possible, and in any case within any timeframes required by law. Please note that for security, we might need to verify your identity before fulfilling certain requests (such as accessing or deleting personal data).
6. Security
We take reasonable precautions and follow industry best practices to protect your personal information. This includes implementing technical and organizational measures to guard against unauthorized access, alteration, disclosure, or destruction of your data. For example, we use encryption and secure protocols where appropriate, and we limit access to personal data to only those employees and partners who need it to operate our service.
However, please understand that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security. You also play a role in keeping your information safe – we encourage you to use a strong, unique password for your WWILL account and to notify us immediately if you suspect any unauthorized access to your account.
7. Children’s Privacy
WWILL is not directed to children under the age of 13 (or the minimum age required in your country for providing consent to data processing). We do not knowingly collect personal information from children. If you are under 13, please do not use our app or submit any personal information to us.
If we discover that we have inadvertently collected personal data from a child under 13, we will take prompt steps to delete that information from our records. If you are a parent or guardian and you believe your child under 13 has provided personal information to us, please contact us at [email protected], and we will investigate and address the issue immediately.
8. International Users
We are a Norway-based company, but we use servers and service providers that may be located in other countries. This means your information might be transferred to and processed in countries outside of your own, including countries that may have different data protection laws (for example, data might be processed by our AI providers or cloud services in the United States or other locations).
By using WWILL, you consent to the transfer of your personal information internationally as needed to provide the service. We will take steps to ensure your data is handled securely and in accordance with this Privacy Policy and applicable law. For instance, when we transfer data from the European Economic Area (EEA) or other regions with data protection laws, we rely on approved legal mechanisms (such as standard contractual clauses or equivalent safeguards) to protect your privacy.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make significant changes, we will post the updated policy on our websites and within the app, and update the “Last updated” date at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
If the changes are material, we may also notify you by additional means (for example, by sending an email to the address associated with your account or by displaying a prominent notice in the app) before the change becomes effective. By continuing to use WWILL after those changes become effective, you acknowledge and agree to the updated policy.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
CodeCastle AS (WWILL Support)
Email: [email protected]
We are here to help and will do our best to address any issue or inquiry related to your privacy and the use of your personal information. Thank you for using WWILL and trusting us with your photos and data. We are dedicated to keeping that trust by maintaining your privacy and security.
